Search Engine Marking Services
Attract - Retain - Convert
On the Internet, it's all about using effective communication techniques to establish strong relationships. First things first though, all relationships are built over time.
You first need to ATTRACT people to your website in order to build those relationships.
If your potential customers can find your business website easily, you have an infinitely better chance of succeeding. If they can't, perhaps that brilliant online business idea wasn't such a good one after all. There are an increasing number of ways to attract website visitors and an almost unlimited number of ways to combine different online marketing tools into a full spectrum media campaign.
Markland Media cofounder Jim Hedger is among the most well read and widely proliferated columnists in the search marketing sector. Having worked in search marketing for the better part of a decade, Jim has learned a lot about how the industry works. He is happy to share as much knowledge as any time-slot and/or column space allows.
You need to RETAIN site visitors as soon as they start visiting. You want your visitors to want to visit your site and stay there as long as necessary, returning again if they require your goods and/or services. Online sales come when a business website is able to develop and foster a good experience with site visitors. That is easier said than done.
Markland Media has the tools and expertise to advise you on how to best retain new and repeat visitors, funneling site traffic to meet your goals. Cofounder Andy Carruthers has an eye for making websites work. Andy can inform and guide (if necessary) your website redevelopment efforts to better make use of current and increased website traffic.
The process of funneling site visitors towards pre-established goals increases the chances of making those visits CONVERT. When a sale is made or a goal of the website is achieved, the online marketing term is "conversion". Markland Media can help you convert more site visitors by making your conversion process faster and simpler. We believe that customers should feel like clients. That keeps them coming back. Markland Media can help your website express that attitude, converting site visitors to long-term clients.
Jim and Andy are available as consultants and as general contractors. We are at our best when working the role of coordinators and communicators.
